Tuesday, October 26, 2010

Outsourcing Your Video Marketing Requirements

By Phillip Guye

Have you ever stopped to notice that your video marketing strategies and activities may not be working, or getting the desired result? So, you might be spending a lot of money on marketing booths, exhibits, brochures, flyers and so on but still your consumer database has not considerably improved? Have you ever ceased to think exactly what are you doing entirely wrong? What is it that you simply are lacking?

You might have a pool of right-brain creative people in your marketing team, producing impressive pamphlets and developing excellent exhibit concepts, but do they have the left-brain logical individuals for a greater comprehension of the statistics and movements in the modern-day information and tech-savvy market? I suppose not really.

This is the usual reason why a lot of companies waste precious time, money and effort on ineffective marketing and advertising strategies and activities-they do not possess the perfect individuals for comprehending the industry.

Yes, they have the creative people but that's not good enough to generate the result your business is aiming for. All these very creative people of yours may possibly be wasting their creative expertise since it is not well-aimed at the target. Luckily, more and more businesses are acknowledging this mistake and so they are now outsourcing their marketing needs for a more focused and productive advertising endeavors.

The trend started with outsourcing only a section of the marketing operation, which is the advertising. Right now, companies are actually outsourcing the more nitty-gritty marketing duties including client analytics, lead management and direct-mail supervision.

What used to be simple marketing duties have now been recognized as very significant elements that can significantly help boost marketing and advertising success.

Marketing outsourcing businesses have acknowledged this significance and have focused entirely on producing professionals in these fields so that they could very well provide the best service to their customers. And so, these days, services for these seemingly mundane but very important marketing tasks, can be outsourced for better results.

And a lot of companies are realizing the sense in the idea. A recent study reported that 53% of asked advertising executives are now planning to outsource their marketing and advertising needs. They now realize that outsourcing marketing functions saves the firm marketing cost, while at the same time generating improved quality work that generates the outcome they wanted.

Additionally, they see now that mass marketing has stopped being effective for reaching more prospective customers simply because nowadays, interaction has grown to be a lot more complicated than ever before, hence, it needs knowledge on computer aided analysis. And this is what marketing outsourcing business companies possess and provide.

However, it doesn't mean that advertising executives and representatives of the company are no longer needed. The opposite is true.

While the functions are outsourced, there is a critical part for the marketing executive to play - they still need to develop and keep good working relationships with their clients and consumers.

The good working relationship still rests with them because consumers still need to see this company in flesh and blood, despite the convenience of outsourced online services on the internet. The marketing executives, of course, still have to oversee the output and progress of the advertising activities that are being outsourced.

Surely, that still must be managed and monitored to ensure the video marketing business receives the best result. Also, they are to generate good working relationship with these external suppliers to ensure that the company's particular needs are met. As with every business enterprise, success lies in building and maintaining good working relationships with both the customers and the providers.

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