Friday, November 5, 2010

SEO And Internet Marketing Equals Profits For Business

By Adriana Noton

SEO and internet marketing for the beginner is not difficult. The two words may be scary at first because of what you have heard, but once you get the hang of it, it is a piece of cake.

SEO and internet marketing have two separate purposes, yet they are closely intertwined. For the offline business owner, creating web pages to promote products and or services is a low cost and effective marketing strategy. In order to make this a success, the web pages must be optimized or search engine friendly.

This is done fairly easily using the many tools available via the web for marketing purposes. You can list your business in the various directories; both free and paid so individuals searching in your niche can easily find you. It is possible to create a blog and discuss topics of interest to potential customers offering promotions, upcoming sales, and other offers.

If your have an online business, SEO is crucial to get your products or services in the limelight. Once up and running, the major search engines will crawl your website to get a feel for your site. Sites like Google, Yahoo, and MSN have distinct algorithms that are used to determine the quality of the websites. If the web pages are deemed great you will get ranked higher; if not, you will not get a good ranking.

Other things you can do to optimize your web pages are adding videos to your website, create a blog with compelling content, leave posts on other blogs and in forums that are niche related linking back to your home page. Create articles wand submit them to articles directories. These are just a few ways to get friendly with the search engine spiders.

Making web pages search engine friendly means adding content that the search engine spiders like. New and different content is what will get your web pages ranked higher. Providing consistent quality information is what will keep you at the top of the rankings. Videos, new articles, and what the robots thrive on.

Internet Marketing for Newbies

Contrary to what many believe, it is more important for the search engines to deem your website optimized or SEO ready than to have it appeal to your visitors. That is not to say you do not want your provide a warm and inviting welcome for visitors because this is important, but if your web pages must be optimized first so you can get ranked higher before visitors will even come.

Affiliate marketing is where you can joint an affiliate program and add your product. Other marketers will sell your product and you receive a commission from each sale. This is a great move if you have already created a product and you have tested it and found people are interested.

Marketing on the internet are the methods used to market your products and services online. This applies to online and offline business. There are several different ways to direct traffic to a website such as articles with links back to your web pages, participating in forums, pay per click campaigns, social media marketing, videos with links, etc.

Social networking is another way to reach millions. Join the social sites and become a participant. Provide useful information in forums, blog posts, etc. This will help brand your business. Once people become familiar with you they will naturally want to see what you are sell through Search engine optimization Ottawa.

If you do seo training right the first time, you can avoid the pitfalls and enjoy a steady stream of customers both online and offline. Selling in two places will double your business and more importantly double your sales.

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